What Is Content Repurposing And Why It Is Important

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You might be used to writing some of your articles and then having some written by the professionals at a content writing services company. But did you know that content repurposing is a brilliant idea because it works like a charm? But what is content repurposing exactly? In simple terms it is recycling the content you have already written and using some or all of its parts to create new content. Content repurposing is also called content recycling because you are reusing content that already exists. You can repurpose old content into a new format such as an infographic.

 

Why Is Content Repurposing Important?

 Content repurposing is critical because it enables you to make the most out of the best content you have already published. When you repurpose content, you can reach a new audience. Let us say you wrote a comprehensive article about SEO strategies. While you had many people who loved and shared your post, you want to repurpose that content. This time around, you turn that content into a creative yet informative infographic. You get to reach more people this way because people find visually presented information quite appealing. In this way, you can repurpose one piece of content in many ways and reach more people.

 

Repurposing content enables you to share the piece you worked hard on. Perhaps that content required you to stay up at night for weeks or even months. You interviewed people. You did thorough research. You analyzed. In short, you did everything you could to create the best content you could ever publish. Repurposing content enables your hard work not to go to waste. It enables you to show your audience that you know what you are talking about. It allows you to show your expertise in a new way while providing valuable content to your audience.

 

Your rankings and traffic can improve if you repurpose your content. According to BridgeEdge, over 50% of traffic comes from organic search which means your ranking is important. When you repurpose and recycle your content, then you can achieve better organic visibility. This can eventually lead to more traffic which gives you better leads. If you have repurposed content into a fascinating infographic then you can even get backlinks from people who matter in your industry. This can further boost your authority which can help boost trust and ranking. And the cycle of advantages goes on.

 

You might not have made the impact you intended to make with your content the first time around. Maybe the timing was off. Maybe your content didn’t click because not many people were interested. When you repurpose your content, you get a second chance to promote your content so it can reach your target audience. This is particularly true if your content is of high-value and you have written thorough content. It can also help reinforce what you are trying to convey with your content which can be helpful. You just want to make sure that you are repurposing content that is popular, evergreen, or needs some updating.

 

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